One of the most obvious disadvantages of search advertising is the fact that there is a limited number of ad slots on each search-engine-results page (SERP for short), especially for the more popular queries. b. Traditionally, the biggest disadvantage of radio advertising has been that radio ads A. are expensive. In this reference it is said that advertising confuses rather than helps. It increases the cost of the products. While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. To meet this expenditure, price of the product is raised. Which of the following is true about advertising? C. It does not allow much creativity in message design. In this reference it is said that advertising costs are passed on to the consumers in the form of high prices. The brilliance of new products really gets on their nerves. 16. Top 5 Advantages and Disadvantages of Social Media Marketing Social media started in 1997 with a site called Six Degrees . 14. D. It provides low control of message content. Content Filtrations 6. Advertising, therefore, leads to unnecessary rise in prices. Prohibited Content 3. Which of the following is a disadvantage of advertising as a promotional strategy? What are the Four Important Advantages of Advertisements. 15. a. It causes decay of social values. Which of the following is a disadvantage of advertising through the Internet? Therefore, the buyer is unable to decide as to which product is really good. Privacy Policy 8. displays, product placement in films and other occasions, trade incentives, and coupons. Disclaimer 9. To meet this expenditure, price of the product is raised. B. have a long exposure time. 12. Disadvantages of Advertising Advertising results in increased expenses for the company because all modes of advertisement like radio, television, and internet are expensive and advertising is not a one-time measure rather it is a continuous process on which the company has to spend every year which in turn results in pressure on the profits of the company. Taking it as a social evil, it can be said that advertisement undermines social values. _____ consists of verbal communication between a salesperson and one or more. It has high cost per exposure. Consequently, they start feeling upset with their present status. 19. They may be insulting to a particular class. Many a time distorted version of reality is shown in the advertising. Those who hold this opinion are, as a matter of fact, the critics of advertising and they hint at its evils. Advertising B. According to the critics, advertising has the following disadvantages: An organisation has to spend large amount on advertising. These days it is taking the people away from reality and into the realm of artificiality. Copyright 10. Which of the following is a disadvantage of the percent of sales method of setting promotional budgets? Consequently, it is difficult to get good quality product even after paying a handsome price for it. TOS 7. 13. B. They come to realise later that the information given in the advertisement was something else whereas the actual product was quite different from it. Which of the following is a disadvantage of the percent of sales method of setting, 18. d. It cannot be adapted to either mass audience or specific audience segments. There are many advantages and disadvantages of internet advertising, and you should be aware of these before you decide whether or not you wish to place an ad. They want to buy them but have no resources at their command. A. It has fixed messages for the duration of an exposure. Such kinds of advertising are generally opposed by the people as it hurts their feelings. Content Guidelines 2. c. It does not permit totally accurate measurements of results. c. Low information content. b. Report a Violation. No manufacturer pays for the advertising expenses out of his pocket. Disadvantages of Search Advertising High Competition. C. It does not allow much creativity in message design. Which of the following is a disadvantage of advertising A It has high cost per, 27 out of 27 people found this document helpful.

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